When you have a website, you want people to know about it and visit it as often as possible. Moreover, if you have a business and the website is linked to it, you’ll want people to go there and get the items that you offer – products or services. For this, you’ll need to have the site visible for everyone, and also perfectly working.
When you’re planning to start your website, there are more things that you’ll have to consider, and applying the right SEO techniques is extremely essential. Any online marketing specialist can tell you
SEO comes from “search engine optimization” and it actually means to increase the ranking of the website in the results that are returned by search engines. You know that when you perform a search with a browser, you get millions of results. All these results are sorted out by their relevance and importance related to the words used for performing the search. The SEO technique can increase the ranking, but only if it’s applied correctly.
The Specialist in SEO
There are plenty of tutorials online that can help you learn some things about SEO, but you’ll get everything right with the help of a SEO specialist. This is because there are some analysis that need to be run in order to detect the keywords and how to apply this technique to work properly. You could try it out yourself, but the specialist will know exactly what to do and how to do it. It’s about finesse and small details that make the difference between success and failure of a website.
Speaking of that analysis, you need to know that it can help you determine what words to use in your content. Those are called keywords, because that is what people usually use most for finding a relevant website. For example, looking for “coloured crayons” will return millions of websites that sell coloured crayons. If the SEO technique is applied correctly and you are into selling coloured crayons, your website could appear the first in the search results.
People don’t use more than just the first two or three pages of the browser, so make sure your website is on the first page of results, preferably in the first 10 results.
When you design the content, make sure it has the relevant keywords. You could also insert the right keywords in the name of the website, the titles that the content has or even in the titles of the photos that you use. It’s an easy way to show that what you offer is relevant and interesting for your visitors.
Make the content interesting, as it’s extremely important. People need only 15 seconds to decide if what they are reading is worthy or not, so if you can’t catch them from the first paragraph, they will leave as soon as they got there.
Ask your web designer to make the site working perfectly, because otherwise people will look for similar sites offering similar content. This is extremely important – the design is the first thing that people see apart from the content, so you don’t need to confuse them with too many colors or too many flash elements. Don’t allow pop-ups or too many ads, because it’s annoying and not relevant for your domain of activity.
Apart from this, the site should also be optimized for mobile devices, as more and more people are using smart phones or other mobile gadgets for accessing the internet. It’s easy to do it from the start, but you can also change it later.